I speak to a lot of business owners and when I ask them this question, no is the common answer. Should I? Umm well yes, doesn’t it make sense? If you don’t know who your target audience is, how can you write something which would be of interest or relevance to them?
Think about it. Once you sit down to analyse who your audience is, your posts will resonate with your target audience on a deeper level and become more pertinent and compelling.
Take some time to think about who it is you are trying to attract. Is it someone in a similar field? Your customers? Your clients? Mothers? Writers? Who are you attempting to relate to?
To read the rest of the article visit Savvy SME: http://www.savvysme.com.au/article/1283-when-you-write-do-you-envision-your-target-market.
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