As a business owner, bad publicity can have a detrimental impact on your business and can even threaten the viability of your organisation. Bad publicity is not something you can necessarily plan for - at least not the timing anyway!
Take the recent Victoria's Secret breastfeeding scandal as an example. One of their staff members in their Austin based store in Texas refused to allow a mother to breastfeed her child, instead telling her to go in the back of an alley and feed him there. Of course there was bound to be a lot of backlash from this comment particularly as Texas has laws protection the right of nursing mothers to feed their children in public. So as one would expect, many nursing mothers were going to take offense on this one.
To read the rest of the article visit Savvy SME: http://www.savvysme.com.au/article/1100-bad-publicity--deal-with-it.
Michelle Tupy is a content writer who quite happily spends her time behind the scenes writing Facebook posts, blog posts, articles and ebooks on behalf of busy managers. She is the Blog and Epublishing Manager for Clever Streak (www.cleverstreak.com).
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