If you, for whatever reason, decided to go out of business tomorrow, how will you be remembered? And what will you be remembered for? These are certainly two very interesting questions to dwell on.
What is and what should be might be two very different things.
In business, what you are remembered for may often be personal as we have a tendency to sell ourselves as much as the product or service.
If for example you answered think about what else you can offer to your customers that can cause the price factor to be a secondary option.
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