When I ask this question to others, the response can vary dramatically. Some blog whenever they feel like it, others monthly, some weekly and a handful a few times a week or even daily, depending on their market.
How often do you think you should blog?
You might have a definitive answer in mind or you might just hazard a guess.
I like a weekly or a bi-weekly blog myself - only because I get to read new information each week but I don't feel like I am being bombarded with information or forced to buy into something which I don't necessarily agree with.
A solid presence is necessary to establish yourself as an expert in your market. Post once and then follow up with a post six months later, those fans you had built up in the meantime might wonder where you have disappeared to.
My advice - quality beats quantity every time. If you have something to write then write. Readers will love to see your passion and enthusiasm shine through. If that is once a day or a few times a week - so be it. The minimum I would recommend is once a week or a fortnight as a good blog like anything else needs regular maintenance and work.
If you struggle to find things to write about then I recommend keeping pen and paper with you at all times; as soon as an idea comes to you then you can jot it down. I don't know about you but for me the best ideas always come at some random time when I am not even focussed on my business or my work.
If you really do find it difficult to come up with ideas then don't hesitate to give me a shout. I am always happy to add a boost of inspiration to your blogging and very soon you will be firing on all cylinders as the ideas run thick and fast.
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