It is interesting to see that despite the popularity of social media, many small business marketers still think it is a passing fad and therefore do not pay much attention to it. Most likely that is due to the fast rise of the widespread phenomenon and they think that it will die just as quickly. However I think that it is safe to say that it will not be going anywhere anytime soon.
1. It helps you connect with your client base.
Getting to know your audience is made easier with social media. You can immediately find out their likes and dislikes by testing the water and asking direct questions. Statistics will help you find out demographics and other sorts of helpful information to enable you to create extensive marketing campaigns to aid in the long term success of your business
2. An affordable way to increase awareness
Years ago getting your name out there in the business world meant expensive advertising campaigns. Social media has changed all of this and for basically the cost of your time, you can set up social media accounts and start to grow your customer base. Social media for small businesses is a very affordable option.
3. Create meaningful relationships to help you last the distance
Social media is not all about selling however. If you take the time to cultivate relationships and connections in communties and groups, you will find you develop a strong number of allies who you can use to your advantage. Whether it is just for advice or creating brand advocates, these people are the ones who you can count on the most.
4. Social media helps with SEO
SEO is a very interesting subject and unless you have time to spend a lot of time studying this ever-changing field, it can be very confusing. Social media posts such as well written blog posts ensure that new content is being constantly created and will help with your Google searches and keyword quality naturally. Think about it, when you rank higher in the Search Engine Results Page (SERPs), the easier you will be found.
5. Richer client experience
Your clients will love the fact that you are accessible through social media especially when they can instantly connect with you without having to contact you by telephone or having to leave a message. They can leave reviews, ask questions, provide feedback all in an instant and whether you are a fan of this type of exchange, it is the way of the future. It is this personal touch that makes your customers feel special and they will remember you for it.
There are many benefits of tapping into social media to take your business to the next level of success. Note that the longer you put off working on your social media, the more you have to lose. If you want to get started, but are not sure where to begin, then contact me today.
Together we can make a plan to lead you to the business success you seek. There is no time like the present.
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